AIMA Board Member, Ellen Barron looks into AI and Integrative Medicine. “It is with great pleasure that I have taken up a role on the board as a consumer and strategy expert, helping businesses in healthcare, pharmaceutical, medical and biological technology companies. Most of my projects are about marketing strategy, new product and service development and specifically understanding what drives consumer behavour and motivations, especially around the need, uptake and adoption of new technology.” To read more click here.